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    Top 50 Bestselling Case Authors 2021/22: No. 27

    Sandra Vandermerwe
    Extraordinary Professor
    Gordon Institute of Business Studies (GIBS), University of Pretoria

    Sandra Vandermerwe is an Extraordinary Professor at Gordon Institute of Business Studies (GIBS), University of Pretoria, Johannesburg, South Africa, has been a Senior Associate for Deloitte Consulting, and taught at a number of business schools around the world.

    During the 1970's and 1980's Prof Vandermerwe was Professor of Marketing at the Graduate School of Business, University of the Witwatersrand, a senior lecturer at the Graduate School of Business, University of Stellenbosch, and the University of Cape Town.

    Other roles include being chair at Imperial College London (UK) from 1996-2006, and serving as Professor of Marketing and International Services at the International Institute for Management Development (IMD) in Switzerland between 1986-1996 on MBA and senior executive programmes.

    Sandra is best known for h