Lays commercial ranbir kapoor biography
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Lays commercial ranbir kapoor biography
Ranbir and Neetu Kapoor lend a heartwarming narrative to Lay’s new campaign
Lay’s, the potato chips brand from PepsiCo, has embarked on a captivating journey with its latest campaign – #IseyKehteHainPyaar.
Featuring real life mother-son duo, Ranbir Kapoor and Neetu Kapoor, Lay’s latest campaign unveils a heartwarming narrative that not only pays tribute to its unbeatable taste, but also explores the universal love it has cultivated across generations.
#IseyKehteHainPyaar promises to be a delightful ode to the cherished connection people share with Lay’s, transcending age groups and creating lasting bonds through love and laughter.
In conversation with Adgully, Saumya Rathor, Category Lead – Potato Chips at PepsiCo India, shares the inspiration behind the campaign, the strategic insights driving its narrative, and the evolving trends within the snacking industry, and more.
What is the inspiration behind the "Isey Kehte Hain Pyaar" campaign?
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